How SEO and PPC Combine To Make a Perfect Online Marketing Strategy?
The most popular form of digital marketing in Pakistan is SEO and PPC. We combine the both to get the ultimate digital marketing startegy.
HOW SEO and PPC Combine To Make a Perfect Online Marketing Strategy?
Digital marketing is part of advertising which uses modern web and online technologies like desktop computers, cell phones and many other electronic media and social media platforms to advertise products and services worldwide. This kind of marketing also incorporates online branding, pay per click, search engine optimization, web content writing and email marketing. The most popular form of digital marketing in Pakistan is SEO and PPC. This is because it helps businesses generate more profits, increase their web traffic and achieve higher ranking in major search engines like Google, Yahoo and Bing.
Create Online Presence and Improve Reputation
With the help of SEO and PPC, businesses can create an online presence and improve their reputation online. SEO and pay-per-click (PPC) are the most effective channels for online advertisements. There are different kinds of SEO channels which can be used by businesses depending upon their needs. In this article, we will discuss how SEO and PPC can be used to create an effective marketing strategy.
Most Effective Channels for Online Marketing
One of the most popular methods for promoting business is SEO and Pay per Click (PPC). It is one of the most effective channels for online marketing. Through PPC, business owners can display their ads on top of search results for specific keywords and SEO allows your keyword to rank on the organic results, which can directly attract customers and increase their sales.
Types of PPC Campaigns
There are two kinds of PPC campaigns. There are pay per click (PPC) and pay per impression (PPI). In pay per click (PPC) advertisers only pay when visitors click on the ads. This is a cost-per-impression scheme and marketers get charged for every visitor who views their ads even if they don’t click on them. In pay per impression (PPI) advertisers only pay when visitors click on the ads and view them. This scheme is much cheaper than PPC.
Drive Huge Amounts of Traffic
Pay per click (PPC) and pay per impression (PPI) have different ways of delivering their messages to target audiences. PPC requires quick acting clicks while PPI requires a higher bounce rate of return on investment (ROI). The aim of both these online marketing channels is to drive huge amounts of traffic to websites. There are various research studies conducted by experts to study the bounce rate and conversion rates of pay per click and pay per impression campaigns. This research shows that online marketing strategies having a low bounce rate have higher conversion rates.
SEO and PPC
Businesses, especially small start ups cannot afford to waste money on expensive advertising campaigns like TV and radio advertisements. Business owners allocate a portion of their marketing budget to SEO and pay-per-click (PP) because they are cheaper than television and radio advertisements. Business owners must allocate a significant portion of their marketing budget to pay per click and pay per impression campaigns. A small marketing budget for these campaigns will yield greater results than a huge marketing budget for other types of campaigns.
Optimizing a Web Page or Website
SEO is a part of search engine optimization and it involves optimizing a web page or website in order to make it appear high on the result page of popular search engines like Google, Yahoo, and MSN. SEO and PPC are the crucial factors for internet visibility. The right marketing strategy can make a business site or website visible to potential customers. Keywords are used in SEO to increase the chances of a site appearing on the first page of a search engine. Keywords are also used to build quality links that lead to web pages. The more quality links a site receives, the better chance it has to appear on the first page of popular search engines like Google, Yahoo, and MSN.
Conclusion
The importance of SEO and PPC cannot be understated because this type of marketing enhances the reputation of the business. SEO techniques may involve the use of paid submissions to search engines, links to web pages from popular web directories, and advertisements through search engines. These tactics may be used to improve organic rankings in search engines but the most important benefit of white hat SEO practices is the enhancement of a company’s image. This type of SEO is widely accepted by most businesses because it is not very time-consuming or expensive as compared to other SEO methods.
