What is Technical SEO, and Why is It Important?

Technical SEO is website and server optimization that helps search engine crawlers like Google or Bing crawl and index your site.

Technical SEO

What is Technical SEO, and Why is It Important?

Technical SEO is website and server optimization that helps search engine crawlers like Google or Bing crawl and index your site. Your website must meet the technical requirements of modern search engines to rank better. As mentioned, this part of SEO has nothing to do with content and is related to the infrastructure of the website, such as optimizing the code, creating a sitemap, etc.

In technical SEO the expert refers to improving the technical features of a website in order to increase its ranking in search engines like Google and Bing.


The key factor of technical SEO  is to make websites faster, easier to crawl and understand websites. SEO is an integral part of a website, which focuses on improving your website to get a high ranking. The SEO technician completes all three. Without the technical details, search engines can have no access to your site at all, which would kill your ranking in the first place. Make sure the technical aspect is as good as possible. Then you will be ready to go deeper and win with in-page and out-of-page SEO.

What is Technical SEO

The Importance of the Technical SEO

Many website owners are aware of the importance of content and on-page SEO, but overlook the technical SEO because it seems “complicated”. But in fact, SEO technique is vital as it helps search engines crawl your site and rank it in search results first.

Technical SEO includes all the elements that make your site fast, mobile-friendly, easy to navigate, user-friendly, and functional. Without it, you could have an attractive website that loads slowly, is not optimized for mobile, does not direct users to the information they need, or fails when users contact you or buy your products.


The ultimate benefit of an SEO technician is that you are likely to generate more organic traffic if you have a fully optimized website, but there are countless individual benefits to using an SEO technician.

All of these benefits are related to making it easier to crawl, index, and navigate your site so that you get more traffic to your site from search engines.

The benefits of an SEO technician include (but are not limited to):

  1. Follow Google’s best practices for site optimization
  2. Get a mobile-optimized website that users can access from any device
  3. Ensures that your site loads quickly for all users
  4. Make your site easy to crawl, index and rank for search engines
  5. Eliminate pop-ups and other intrusions that interfere with the user experience
  6. Make it easy for users to navigate your site and find the information they need
  7. Keep your website safe and secure
  8. Design a search engine friendly URL structure
  9. Remove corrupted links and 404 pages from your site
  10. Add structured data to improve the appearance of your pages in search results
  11. Add a robots.txt file to show search engines what to detect (and what not)
  12. Set a sitemap as your site’s “road map” to improve indexing
  13. Basically, SEO technical search engines help crawl and index your site so that they can drive more traffic to your site.

In addition, a technically sound website is easy to navigate and loads quickly, keeping users on your site longer. That’s the goal because you want to turn that traffic into potential customers and clients.

Benefits of Technical SEO

Audit SEO on Your Website

Whether you have a new site or your site has been around for a while, you may have some SEO mistakes that can keep your site from ranking. The good news is that most SEO mistakes can be fixed with a simple update so you can see the benefits ASAP. It is best to perform an SEO technology check to identify any technical issues with your site. An SEO expert can resolve any technical issues that may be preventing your site from being visited. Working with an SEO professional will save you time and avoid costly mistakes. Is your site’s SEO technician up to date? Run a technical SEO check to identify any underlying issues and start driving the organic traffic you deserve.